It all starts with an idea. Either provided by you or developed inhouse, the initial layouts are discussed to review project timings and cost. We’ll offer the best solution to suit your requirements whilst confidently building a creative and comfortable relationship.

Following the layouts or mood boards, the background may be photographed or created completely in CG. This could range from a studio environment to a vastly detailed landscape. Reference imagery is communicated and blueprints can also help for visualisation.

In this example, a high resolution back plate is photographed which ensures maximum quality for print.

This next stage involves 3D modelling and explores positioning for the shots. Whether following a brief or offering different camera variations, the lighting in context will begin to shape the image, show detail and add drama to the composition.

This example shows the car model camera matched to the back plate and lit by the HDR captured on location.